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MISSOURI
LOTTERY
Over one-third of every dollar spent on lottery ticket sales goes to Missouri public education. To get that news out, and to give non-players more permission to start playing, the lottery wanted a new integrated campaign that brought that message to life.
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We found a beautiful solution.
It's called, "Play it Forward".
It's Okay To Get Excited
What makes the lottery so fun to play, even when you know the odds of winning are against you? We developed an integrated campaign that focused on the excitement of possibly winning. The anticipation and dreams you have at the moment you scratch your ticket. It's all about the excitement of what's possible.
Here are a few spots from our NASPL Best of Show-winning campaign.
And then this one...
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