MADMINTON

Giving The Basics is a non-profit organization that provides personal care products to families in need.

 

To help them raise capitol and increase awareness, we brought them Madminton, a city-wide, half-badminton tournament-half costume party competition.

 

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WHAT WE DID
 

• Event concept & management

• Visual brand identity

• Website design & development

• Environmental graphics

• Viral video content

• Guerrilla poster campaign

• Social promotion

• Merchandise design (tees, cups, buttons, backpacks)

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RESULTS

 

• 1 million+ social media engagements

• 600+ media impressions

• 6 local on-air segments (TV and radio)

• Fundraising goal +40%