POWERBALL

When people play Powerball, they dream about winning an ungodly amount of money. So much money they could buy whatever they wanted, whenever they wanted, regardless of how much it cost. They dream of total purchase freedom.

We took that insight and turned it into an award-winning campaign for Powerball - thanks to a little inspiration from the Home Shopping Channel.

There was a growing opportunity to reach Powerball players in retail outside of the convenient store environment and supermarket sales were trending up.

So we came up with this popular, award-winning POP campaign to increase purchases at checkout.