DESIGN2BEAT

The Middle Of The Map Fest is one of the Midwest's largest music and film forums in existence.

 

When they wanted to add a buzzworthy interactive event to the festival, we brought them Design2Beat - a regional social media experiment that ignited an entire art community into action.

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WHAT WE DID

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• Contest concept & management

• Visual brand identity

• Website design & development

• Environmental design  (video wall & fixture graphics)

• Screen content

• Digital kiosk design & development

• Social promotion

• Merchandise design (tees, cups, buttons)

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RESULTS

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• 36,535 votes

• 3 contest winners

• Attendance numbers highest ever

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