AgencyMingle.com

Bernstein-Rein Advertising wanted to amp up their new business outreach. So we created AgencyMingle.com, an online dating site that matches CMOs with their perfect agencies.

 

An unsuspecting CMO receives a dozen roses at work. When he (or she) opens the card to see who it's from, it directs them to AgencyMingle.com to find their perfect agency match.

 

On the site, the CMO answers a series of 6 questions. The site then scans a supposed database of over 6,500 available agencies. After a few seconds, their perfect match is revealed. And surprise, its Bernstein-Rein (every time, no matter what their answers). 

 

They are then automatically sent to a Bernstein-Rein microsite that greets the CMO and introduces the agency's capabilities and relevant brand experience.
 

 

Not sure how many leads this generated, but post launch, AgencyMingle.com achieved an 82% response rate with 53% of recipients spending an average of 7 minutes on the Bernstein-Rein site.

 

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