CASEY'S GENERAL STORES

Casey's is more than a chain of small-town gas stations. They're actually known for their fresh, hand-tossed, made-to-order pizza.

 

We thought the best people to tell that story were the famous locals from those small towns.

 

So how did we find them? 

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We came up with the Famous People Facebook contest - a social media campaign soliciting hundreds of local communities to showcase their real-life local celebrities.

 

We took the most interesting folks and put them on TV, outdoor, radio, and even pizza boxes. The winning nominator received $5000 and a pizza party for their entire town.

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The results?

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- 18,000 new Facebook fans

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- 650 entries

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- 42 million impressions

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- 27,000 visits from 23,000 unique visitors

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- an award-winning integrated campaign

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