TakeMeFishing.org wanted to get both boaters and fishermen out on the water more often.

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So we designed an integrated campaign to sell more boats that targeted both buyer audiences -recreational boaters and fishermen - simultaneously. The thinking: put a boat in someone's life and they will naturally do more fishing.

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We created a website that let buyers select which boating activity they enjoyed, and then guided them through the selection and purchase process - ultimately taking them to specific boat dealer in their area. 

 

Banner and digital ads, print ads, and posters reminded them of their love for water and drove them to the site. First-time buyers could order a free dvd to answer questions, receive step by step guidance to select and purchase, and view sponsored content from industry clients.